SAP C4C

SAP C4C, short for SAP Cloud for Customer, is SAP's cloud-based customer relationship management (CRM) software for sales and service teams. It holds accounts, contacts, leads, opportunities, quotes and service tickets, and connects to SAP ERP systems such as SAP S/4HANA so that front-office work lines up with orders, pricing and billing.

SAP now sells it as SAP Sales Cloud and SAP Service Cloud, but many companies still call it C4C. Sales teams use it to manage pipelines and forecasts, and service teams use it to log and resolve customer issues.

For example, a sales director checks which opportunities in C4C are due to close this quarter. CORESight does not connect to SAP C4C today.